Superior Preference, Luminous, Fade-Defying Color, 5G Medium Golden Brown, 1 Application 5 G Medium Golden Brown

• With Shine Serum & New Fragrance
• Up To 8 Weeks of Fade-Defying Color 
• Rich Luminous Conditioning Colorant 
• Permanent Haircolor

This Kit Contains:

• Color Optimizing Creme With Pro-Precise Applicator
• Color Gel 
• Color & Shine Multi-Dose Conditioner (6 Week Treatments)
• Superior Colorist Gloves
• Insert

Shade Guide: 5G is a rich, toffee brown shade with gold tones, which will enhance warmth in your hair. For optimal color results, use on your natural dark blonde to darkest brown hair.

Preference, our true gold standard of beautiful color & shine.

Luminous, Multidimensional Color

Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage.

Up to 8 Weeks of Fade-Defying Color

Rich, long-lasting color shines from every strand & resists fading or turning brassy week after week.

Sensorial Fragrance

A floral fragrance with amber notes for a sensorial experience at application.

Our color protective Color & Shine Conditioner

Formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E & UV Filter, helps keep first day color vibrancy & provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

Read and follow the insert.

Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On natural red hair, your color results will be medium reddish brown. 

Not recommended for hair that has been previously colored Dark Brown or darker.

Color optimizing creme: Aqua/water/eau, hydrogen peroxide, cetearyl alcohol trideceth-2 carboxamide mea, ceteareth-25, glycerin phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate.

Care Supreme® conditioner: Aqua/water/eau, cetearyl alcohol, glycerin behentrimonium chloride, candelilla cera / candelilla wax / cire de candelilla, amodimethicone cetyl esters isopropyl alcohol, parfum / fragrance, phenoxyethanol sodium pca, trideceth-6, tocopheryl acetate, ethylhexyl salicylate, linalool, hexyl cinnamal, benzyl alcohol chlorhexidine digluconate, cetrimonium chloride limonene, amyl cinnamal, geraniol, benzyl benzoate camelina sativa seed oil, citronellol.

Color gel: Aqua/water/eau, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, ammonium acetate, parfum / fragrance, p-phenylenediamine, sodium metabisulfite resorcinol, 2-methylresorcinol, edta, erythorbic acid, m-aminophenol, p-aminophenol, 6-hydroxyindole.

Important: Follow the usage advisory. 

Important: Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. therefore, you must follow these precautions:

Do not use if:

• You have already had a reaction to a haircolor product.
• You have a sensitive, itchy or damaged scalp.
• If you have a tattoo, the risks of allergic reaction may be increased.
• Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time.
• Avoid contact of this product with eyes and skin.
• If product gets into eyes, rinse immediately.
• Wear gloves provided in kit.
• Thoroughly rinse hair after application.
• Do not use over compound henna or progressive color.
• Wait at least 14 days after bleaching, relaxing or perming before coloring.
• Keep product out of the reach of children. Do not apply on children.

This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

Store between 50ºF and 80ºF.

Color result may vary depending on your starting hair color and condition.